Activitea is a coffee shop ran by my family friend in Chicago, and when my professor assigned us to find opportunities out in the real world, they were the first I reached out to. Since they already had a registered logo, I chose to re-contextualize it as a newspaper header. The final execution suggested a newspaper through typefaces and other subtle elements instead of depicting one directly.
Original Newspaper Concept
Gift card mockup
Espresso Bean Mockup
The other elements in the entourage. Once the cups were made, the other products came together quickly. The seasonal patterns were especially effective for the gift cards.
The menus were originally made in Canva. I simply helped my friend clean up the designs.
